Revenue Scale
Where this store sits on the ladder
<$100K
$100K–$1M
$1M–$10M
$10M–$50M
$50M–$100M◆ this store
$100M–$500M
$500M+
Business Size
Catalog
1,217 products
Traffic
Source: domain ranking
Go-To-Market
Acquisition
Paid + owned + earned, one view
Email Marketing
Captured from their newsletter — latest campaign
1.4emails / week
This new lippie flav takes the cake 🎂1d ago
NEW Glow Reviver Melting Lip Balm!
Storefront & Stack
Tech Stack
18 apps detected · top by revenue signal
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Apps added or removed, revenue moves, catalog changes, and people & growth signals — tracked run over run.
Sign up to unlock →Quick facts
Is e.l.f. Cosmetics built on Shopify?
Yes — e.l.f. Cosmetics (elfcosmetics.com) runs on Shopify.
What is e.l.f. Cosmetics's estimated annual revenue?
e.l.f. Cosmetics's estimated annual revenue is in the $50M–$100M range, based on Undercart's composite estimate.
Does e.l.f. Cosmetics run paid ads?
Yes — e.l.f. Cosmetics currently runs ads on Google, Meta, Pinterest, Snapchat, TikTok.
When was e.l.f. Cosmetics founded?
e.l.f. Cosmetics was founded in 2004.
What technology does e.l.f. Cosmetics use?
e.l.f. Cosmetics's detected tech stack includes Affirm, Bazaarvoice, Criteo, Jebbit, Ordergroove.
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